What Are the Best Shops in 12 South?
- 3 sections
- 1 table
- 4 sources cited
For local shops, Nashville Guru’s January 2026 shopping guide names Emerson Grace, MODA, and Vinnie Louise for women’s clothing, Imogene + Willie for men’s and women’s clothing, and Judith Bright for jewelry. It also recommends Reese Witherspoon’s Draper James and Savant Vintage before you leave (Nashville Guru). The guide says many national brands have joined the strip and that its newest addition, Ashwood 12 South, has stores such as Reformation, Birkenstock, Todd Snyder, Sézane, and KREWE. Which shops are best depends on what you are shopping for, so the table groups them.
Shops by Type
| Type | Shops named by Nashville Guru, January 2026 |
|---|---|
| Local women's clothing | Emerson Grace, MODA, Vinnie Louise |
| Local denim and clothing | Imogene + Willie |
| Jewelry | Judith Bright |
| Women's clothing and decor | Draper James |
| Vintage | Savant Vintage |
| National brands on the strip | Madewell, Vuori, Marine Layer, Paige Denim, La Vie Style House, LoveShackFancy, Gorjana, Rag & Bone, Le Labo, Stoney Clover |
| Ashwood 12 South | Reformation, Birkenstock, Todd Snyder, Sézane, KREWE |
Nashville Guru notes that partners may be mentioned in its article. Store lineups change, so check each shop’s own page for hours.
More Than Stores
- White’s Mercantile, Holly Williams’s store, which describes itself as a “general store for the modern-day tastemaker” (White’s Mercantile).
- Beau’s Bar, which The Infatuation describes as a new bar inside the Kendra Scott store in 12 South (The Infatuation, 12 South).
- 12 South Farmers Market, open Tuesdays from 4 p.m. to 7 p.m., per its site (12 South Farmers Market).
Shopping Tips
- Pair shopping with a meal; restaurant picks are in the best restaurants in 12 South.
- Go on a Tuesday afternoon if you want the farmers market too.
- Walk the strip; how to get there is in how to get to 12 South from downtown.